Rocker Spirits

Driven by a unique brand vision, Rocker Spirits, a micro-distillery based in Littleton, Colorado, decided to work with O-I to create a bottle that "rocks", both literally and figuratively. The goal was for the Rocker brand to transport the consumer back to a simpler time when we made things with our hands and had pride in workmanship and craftmanship. Glass was the best material for this product.

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The bottle design was inspired by a 1930's vintage oil can, with a tilt feature for ease of pouring. Made of super-premium flint, it conveyshigh quality while capturing the brand's retro vintage industrial personality. The bottle has a rounded shape flattened on two sides, a distinctive off-center neck and finish, and as a counterbalanced weighted base a reinforced bottom with a bulge allows the bottle to be rocked forward and back for pouring. It is the off-center neck and finish that adds complexity to the design and manufacturing process. This requires expert technical craftmanship to produce.

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Year: 2014-2015

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Launch Date: August 2016

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Design Credit: O-I North America New Product Development

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Contribution: Industrial Design Lead

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• Concept Development

• Industrial Design

• Visual Design Language

• Design for Manufacture

• Brand Development

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Recognition:

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• 2017 PAC Global Leadership Awards (Gold)